These challenging issues our global analysis of regulation

By government, economic issues, competition, cooperation and collaboration, technology, social media, and security are the areas in need of a completely new look.

The Top Challenges for a Health Care Business Model

A study performed by the PwC’s Health Research Institute is summed up by Kelly Barnes, U.S. health industries practice leader at PwC. “One of the ways the health industry is responding to these uncertainties is by connecting in new ways with each other and their consumers as they rethink existing business models and previous notions about competition, cooperation, and collaboration.”

PwC’s global report, Emerging mHealth: Paths for Growth, and the Health Research Institute report, Social media “likes” healthcare, both address how new technologies are changing the nature and speed of how healthcare interacts between consumers and other health organizations in ways not conceived just a few years ago.

These visible changes are illustrative of the disruptive innovations occurring in healthcare today.

Read more about how a converging healthcare industry is creating new business challenges and opportunities in these recent reports and briefs published by PwC and their Health Research Institute.

Social media “likes” healthcare

Social media is changing the nature and speed of health care interaction between consumers and health organizations. This in-depth HRI report dives into what some of the largest health care companies are doing in and with social media.

The report’s findings are based on a survey of more than 1,000 consumers and 124 healthcare executives. Click below to see a snapshot of social media activity on community sites and health company sites.

Medtech Focus – Social Media

Companies that rely on innovation cannot afford to omit social media for sales and marketing, product development, and business relationships from their business strategy. This brief addresses the impact of the popularity of social media, regulatory challenges that remain, the ability to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven, enterprise-level social media program.

The New Gold Rush

Healthcare is expected to reach nearly 20% of the US gross domestic product by 2019 and is bursting with new products and services. PwC surveyed US consumers and found they would be willing to spend more than $13 billion a year of their own money on those new services.

It’s the promise of those new products and services that is enticing more and more businesses to turn to the US health system as an opportunity for innovation, differentiation, and profits.

With 76% of the Fortune 50 now in the health industry or with a health division it is apparent that opportunity abounds. However, to attain success, businesses will need to find and exploit the right niches by building innovative healthcare business models.

The keys lie in determining where to invest time and resources, how to provide value for consumers, and, most important, how to avoid fool’s gold.

Health information is viewed by many organizations as a means to improve patient care.

Healthcare organizations will invest more in information technology and forge data-sharing partnerships with other organizations, including those with whom they may be in competition.

Additional details and supporting information by the American Medical Association Article “Healthcare’s top 2012 issues: technology, social media, security”

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