Consumers are using social networks to air their daily triumphs and challenges

Health and wellness is no exception. Despite consumers sharing information and having conversations about medical issues in social forums, healthcare marketers are having a more difficult time meeting the audience on social media channels.

Patients Use Social Networks for Healthcare Questions

Social networks, blogs, and social forums are sharing information and more on the healthcare system.

In its April 2011 survey, Deloitte Center for Health Solutions found that 11% of US healthcare consumers use social networks to find or share health information, and 8% use blogs. The respondents who use blogs and social networks for health purposes do so to comment about the healthcare system, to comment about doctors and hospitals and to share personal healthcare experiences with others.

Consumers are using social networks to air their daily triumphs and challenges—health and wellness being no exception. Despite consumers sharing information and having conversations about medical issues in social forums, healthcare marketers are having a more difficult time meeting the audience on social media channels.

In its April 2011 survey, Deloitte Center for Health Solutions found that 11% of US healthcare consumers use social networks to find or share health information, and 8% use blogs. The respondents who use blogs and social networks for health purposes do so to comment about the healthcare system, to comment about doctors and hospitals and to share personal healthcare experiences with others.

Social networks, blogs, and social forums are sharing information and more on the healthcare system.

Article Source: Patients Get Social About Their Health – eMarketer.

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