At a special event at its headquarters in Palo Alto, California

Facebook CEO Mark Zuckerberg has taken the stage to unveil some key new announcements. One of the first things Zuckerberg announced: Facebook has observed the rate that its users are sharing is increasing at an exponential rate.

Facebook, Zuckerberg, social network, sharing, Social Media Statistics

Facebook’s Mark Zuckerberg explains the social network sharing explosion.

He explains that if you look at any Facebook user, on average, the amount they share today is twice what they shared a year ago — and in one year they’ll probably be sharing twice as much as they are today. It’s an important trend, and it’s one that Zuckerberg says probably applies to the internet at large rather than just Facebook. But a lot of it is happening on the social network — users are now sharing 4 billion ‘things’ on Facebook every day.

So why is this important? If you look at the chart below, you can see we’re right at the elbow of the growth curve. In other words, sharing may be about to explode. The question now is what people will be sharing. You can see in the graph below that Facebook product launches have helped drive additional sharing, and the social network expects additional innovations from other companies involved in everything from music to communication to help drive this explosion of growth.

More Social Media Statistics

  • 3 out of 4 Americans use social technology
    (Forrester, The Growth of Social Technology Adoption, 2008)
  • 2/3rd of Global Internet Population Visit Social Networks
    (Nielsen, Global Faces & Networked Places, 2009)
  • Social Sites – 4th most popular online activity, ahead of personal email
    (Nielsen, Global Faces & Networked Places, 2009)
  • Time Spent on Social Networks growing at 3x overall internet rate.
  • Accounts for 10% of all Internet Time (Nielsen, Global Faces & Networked Places, 2009)
  • 13 Hours of video uploaded on YouTube every minute
  • 412.3 years – length of time it would take to view every YouTube video
  • 100,000,000 – # of YouTube videos viewed per day
  • 13,000,000 – # of articles on Wikipedia
  • 3,600,000 – # of photos archived on as of June 2009
  • 1382% – Monthly Growth Rate of Twitter Jan to Feb 2009
  • 3,000,000 Tweets per Day on Twitter
  • 5,000,000,000 – # of minutes spent on Facebook every day
  • 1,000,000,000 – # of content (web links, news, blogs post, photos, etc) share on Facebook each week
  • 5,000,000 – # of active Barack Obama supporters across 15 social networks
  • 14,200,000 – # of views Obama’s “Yes we can video” got on YouTube
  • $6,500,000 – Amount of money donated online to Obama’s campaign
  • Facebook in terms of members would be the 8th most populated county in the world. (Mark Zuckerberg, Jan 2009)
  • By July 2009, it has risen to 4th (via video)
Article Source: Zuckerberg: Online Sharing Is Growing At An Exponential Rate.
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