Why Looking to Friends for Medical Advice in Social Media is a growing trend.
Major societal benefits from social media will be made in the health care arena. 2008 survey results from an online advertising agency "iCrossing" showed that 34 percent of Americans turn to social media for health research. While substantial, you can be certain these numbers are even higher today. Twenty percent of the online health searchers went to Wikipedia for information. Other social networks were also used and the average age of people using social media for health-related questions was 37, whereas the average overall age for patients searching for health information was 44. It is not surprising that it is younger, but it does again show that social media users aren't all teenagers; it will be mainstream sooner than people expect.